Ah, data. Some people shy away from it; I embrace it. In fact, data-driven decision-making has become my secret weapon throughout my career. It’s like having a GPS for your strategy—who wouldn’t want that?

During my time running political campaigns, data was everything. It told us who to target, how to allocate resources, and when to pivot our approach. But here’s the thing: data isn’t just for campaigns. It’s a universal tool that can inform decisions in any industry.

Numbers tell a story, and I’ve become pretty good at reading them. I’ve used data to optimize field strategies, manage budgets, and, more importantly, figure out what’s working (and what’s not) in real time. Now, as I explore new opportunities, I’m excited to apply this same data-driven mindset to whatever comes next.

In a world that’s constantly changing, data gives you the advantage of insight. Whether you’re trying to grow a business or fine-tune a strategy, the numbers don’t lie. And lucky for you, I’m more than comfortable crunching them.